Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium provides new ways for organizations and brands to connect with customers across all sectors. The explosion in usage of smartphones makes mobile a richer media landscape; however, it also presents challenges for marketers who seek to reach their target consumers effectively through the channel. Therefore, it is critical that marketers and business managers become familiar with how best to use mobile to communicate with the target audience. This course provides a best-practices approach to mobile marketing and explores how it fits within the communications marketing mix. Explore how mobile can be maximized and how success in mobile marketing can be measured.
https://www.sps.nyu.edu/professional-pathways/diplomas/marketing-and-public-relations/digital-marketing/DIPL1-CE3233-digital-marketing-mobile.html